Being Goal Focused in Business
With 2015 becoming a distant memory quickly and as we hurtle into 2016 many of us will have reflected on our achievements in 2015 and also thought about some of the things we didn’t achieve.
I hope that 2016 is going to be the year that you want it to be. Last year I started the year with a blog relating to Adding A Goal Focus and it struck me that we don’t need to re-invent the wheel when it comes to being goal focused. Yet, often knowing what works is the easiest part and putting things into practice becomes the challenge.
Perhaps the most synonymous thing with the new-year is the resolution; those little plans to eat less, exercise more and quit one vice or another. According to research from the University of Scranton in the Journal of Clinical psychology 75% of resolutions make it past week 1 and 46% past 6 months.
Are you surprised by these figures and do they ring true for you?
Despite these statistics, the figures show from this research that there is a certain degree of success for many people who set goals in the shape of resolutions. Those who make New Year resolutions are TEN TIMES more likely to achieve their goals than those who don’t.
In fact, we can probably all think of someone who has lost significant weight, quit smoking or picked up a new hobby all because of a new year’s resolution.
Imagine how we can relate this to our business planning and setting of goals and what lessons can we learn from those who achieve success with their personal New Year Resolutions.
Being Goal Focused
The thing with resolutions is that quite often they describe something you want to stop, an action for example such as eating, drinking, smoking, or something you want to do more of like socialising, exercising or networking.
From a business perspective resolutions may be, for example, gaining new market share, growing sales of certain products or reduce the amount of customer service issues.
As a Business Coach in Lancashire, I know that the challenge with making resolutions within business is to ensure we align every action with what our brand promises to deliver to our customer. All roads, resolutions or goals need to be linked to the over-riding business purpose. The Vision.
In his book, ‘The Seven Habits of Highly Effective People’ Stephen Covey talks about beginning with the end in mind. This is a great place to start when you are thinking about what you want to achieve. Your business started out with a Purpose, a Vision and regardless of the time of year we need to review and assess our Vision for the business.
With that in mind we then start planning our Goals or Objectives for the forthcoming year. If we take the principle that we can achieve TEN TIMES more if we set goals then it makes sense to establish processes in our business to ensure this occurs.
Again, taking some principles from advice for achieving success in our New Year Resolutions (Mental Health Foundation)
- We all know about being SMART with setting goals or objectives but let’s remember to;
- Involve and Include. There is creativity and imagination in your people.
- Set expectations about roles & responsibilities
- Establish milestones and stepping stone short-term goals for the journey.
- Plan for obstacles and challenges
- Share the Vision and show the Journey
- Remember, your team will buy in more if they are involved
- Empower and Engage
- Create Accountability
- Check where you are and how you are performing against goals
- Share success and failure with your people and teams.
- Create a positive team and solutions led culture to handle failures
- Be prepared to change the way you achieve your goals and objectives.
- Reward & Recognition
- Take opportunities to recognise reaching milestones and short term goals
- Reward your people and teams as you move closer to your overall goal
- Embed process as part of Culture
- Empower your people to adopt these practices and Inspire like a Leader should.
- Coach, Mentor and Support as you develop Business Ambassadors
I hope that’s been useful in helping you to consider those goals and put some imagination into your business resolutions for the new-year. If you want to know more about how to embed a goal focused culture within your business then drop me a line for an informal chat about how I can help.
All the best for a hugely successful 2016.